MICE
MICE conventions, generally speaking, refer to large numbers of people gathering for an event with a specific purpose. However, it does not adequately describe the broad range of activities that fall under MICE. MICE stands for Meeting, Incentive, Convention, and Exhibition. Meeting refers to meetings, seminars, learning experiences, etc. Incentive is a special reward for attendees of the event. Convention refers to medical conventions, congresses, international conventions, etc. Exhibition is events with the focus of showcasing or displaying.
